Relentless going digital and multiplatform

Buzz and Blue Toad Murder Files developer Relentless Software has said its changing its focus to digital only, which will also include going multiplatform. The previously PlayStation only studio is now focusing on ways to sell its own content via digital channels and it seems that the disc is a thing of the past for Relentless. "Our real strategy going forward is to change the company from a disc-based, console games company only - which is what we were, we were only PlayStation 3, we were only console, we were only quiz, in fact," said Eades to GI.biz. "We wanted to change the company to have much more breadth and embrace the new digital platforms we saw coming in. "We'd already started that, in a way, with Blue Toad Murder Files which we released in the back end of 2009. That was more than an experiment - how do we become a self-publishing developer? We were still Sony exclusive when we did that, which is why it was exclusive to PlayStation." Blue Toad Murder Files has already made the jump from PSN to PC, via digital service Steam, and with a new IP in the works, Relentless are looking to focus on different platforms via digital downloads as they feel this is the way forwards "The whole retail market is becoming very much about pillar titles for a hardcore audience - so we have to find a new way to get to our audience, and that is digital, episodic, various different platforms - including PlayStation, that remains our main platform." "It's not just about the main consoles anymore. Look at what people have plugged in to their TVs these days. PlayStations and Xboxes have a place under many people's TVs, but there's also satellite boxes, Apple TVs, Google TVs, internet connected TVs. "They all have more and more computational power, and that's all we need. That processor power to deliver our games and the internet connection to distribute them and we're in the living room just as any broadcast TV is. That's my aim, to make games for anyone who has a TV. That's what we're pushing towards at Relentless."

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